Aktana

Today’s guest is a ground-breaking and ceiling-smashing transformational leader who knows a thing or two about guiding top-10 pharma companies through periods of great change. In this episode, we’re joined by Eva Martins, the Global Head of Customer Engagement at Sanofi. Find out what she considers the greatest challenge in driving customer-centric global transformation. Learn how Sanofi uniquely tackles change management in delivering AI solutions globally. And hear how Eva has successfully navigated a male-dominated industry to reach professional pinnacles while inspiring and supporting women in life sciences and beyond. And don’t miss “Eva Martins in Context” where we learn about Eva’s secret aspiration of being a parachutist, her go-to music choices, and her ideal sushi dinner companions.

Eva Martins

Global Head of Customer Engagement, Sanofi

Top pharma transformational leader Eva Martins, who is currently the Global Head of Customer Engagement at Sanofi, shares her unique approach to driving customer-centric global transformation and how Sanofi uniquely tackles change management in delivering AI solutions globally. 


Guiding Global Change with Sanofi's Eva Martins

Guiding Global Change with Eva Martins of Sanofi

Top pharma transformational leader Eva Martins, who is currently the Global Head of Customer Engagement at Sanofi, shares her unique approach to driving customer-centric global transformation and how Sanofi uniquely tackles change management in delivering AI solutions globally.


Aktana | Contextual Intelligence Podcast

Contextual Intelligence

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Contextual Intelligence can be defined as taking what you learn and making it work from one situation to another. That’s what we’ll aim to do in this series. Hosted by Clay Hausmann, the Chief Revenue Officer of Aktana, we’ll have lively discussions with very smart and interesting people, and hopefully, share some learnings that you can apply to your own business situation.

“What are other people doing?” It’s the biggest question at the start of any major project—and omnichannel is no exception. In this special episode of Contextual Intelligence, industry leaders from Biogen, Genentech and Novartis draw from their firsthand experience deploying AI programs to share what they’ve learned in a frank roundtable discussion from Aktana’s recent Masterclass event. Want to learn more? You can watch every session from Aktana's “Build Once, Deploy Many: Laying the Foundation for Omnichannel AI at Scale” masterclass <a href="https://www.aktana.com/resources/masterclass-build-once-deploy-many-laying-the-foundation-for-omnichannel-ai-at-scale/" rel="noopener noreferrer" target="_blank">HERE. </a>

Mike Soper

Associate Director, Global Field Capabilities & Excellence at Biogen

Youssef Idelcaid

Senior Director, Data Science - Commercial, Medical, Government Affairs at Genentech

Paul Thompson

Global Director, Field Force AI Enablement at Novartis

Alan Kalton 

SVP, Global Markets at Aktana

In this special episode of Contextual Intelligence, industry leaders from Biogen, Genentech and Novartis draw from their firsthand experience deploying AI programs to share what they’ve learned in a frank roundtable discussion from Aktana’s recent Masterclass event.


Customers Speak: Laying the Foundation for Omnichannel AI at Scale

Today’s guest rose through the ranks of retail giants L’Oreal and Levi Strauss before landing his current role shaping data science strategy at one of the world’s leading biotech companies. In this episode, we’re joined by Youssef Idelcaid, the senior director of data science for Commercial, Medical and Government Affairs at Genentech. Listen as he shares what surprised him most about his transition from retail to life sciences, his best advice for getting started with&nbsp;AI, and how he decides when to stay in-house and when to outsource data science projects. And don’t miss “Youssef in Context,” where we discuss his greatest career inspiration, a new title for your must-read list, and who’s invited to Youssef’s ultimate bolognese dinner.&nbsp;

Senior Director of Data Science for Commercial, Medical and Government Affairs at Genentech

Retail-native Youssef Idelcaid, who currently leads data science strategy for commercial, medical and government affairs at Genentech, offers his unique, cross-industry perspective on cultivating impactful data science programs and driving transformation from the inside-out. 




Shaping Your Data Science Strategy with Genentech's Youssef Idelcaid

Shaping Your Data Science Strategy with Youssef Idelcaid of Genentech 

In today’s episode, we’re getting a firsthand progress report on the industry’s commercial transformation efforts from Dr. Wael Barsoum—a practicing orthopedic surgeon, the president and chief transformation officer of Health Outcomes Performance Co., and the former CEO of Cleveland Clinic Florida. Listen as he reflects on his best customer experiences as an HCP, unpacks the link between data-driven care and improved patient outcomes, and explores the shift to value-based care. And don’t miss “Wael Barsoum in Context,” where we discuss the life lesson that shaped his future in medicine, an alternate career in the courtroom and a fascinating miniseries to add to your watchlist.

Dr. Wael Barsoum is the President and Chief Transformation Officer for Healthcare Outcomes Performance Company. Prior to joining HOPCo last August, he was the CEO and President of Cleveland Clinic Florida. He is a practicing orthopedic surgeon, avid researcher and innovator and a proven healthcare leader.

Dr. Wael Barsoum

President and Chief Transformation Officer at Healthcare Outcomes Performance Co.

Join us as we speak with Dr. Wael Barsoum, a practicing orthopedic surgeon, the president and chief transformation officer of Health Outcomes Performance Co., and the former CEO of Cleveland Clinic Florida, about his perspective on the current state of healthcare and the life sciences industry. 


Ask an HCP: A Candid Conversation with Dr. Wael Barsoum

“Customer-centricity is one of the life sciences industry’s favorite buzzwords right now. If you had to give the industry a grade..what would it be?” Our guest Dr. Wael Barsoum answers this question and more on the latest episode of Contextual Intelligence.


Today’s guest has had a front-row seat to the trends and market dynamics that have shaped commercial life sciences for the last 32 years. In this episode, we sit down with Deb Cava, the U.S. Oncology Portfolio Strategy Marketing Director at Merck, where she’s spent her entire career. Listen as she shares her perspective on the industry’s current omnichannel fervor, the increased pressure to be customer-centric in oncology, and her advice for getting honest about what customers really want from pharma. And don’t miss “Deb Cava in Context,” where we discuss finding fulfillment in the white space, a transformative read, and the nirvana of finding time with family.

Deborah Cava

U.S. Oncology Portfolio Strategy Marketing Director, Merck

Commercial pharma veteran Deb Cava, who currently leads the marketing strategy for Merck’s U.S. oncology portfolio, gives her take on the industry’s omnichannel transformation and delivering customer-centricity in the increasingly complex oncology space.


Are We There Yet? Reaching "True" Omnichannel with Merck's Deborah Cava

Reaching True Omnichannel with Deborah Cava of Merck

Commercial pharma veteran Deb Cava, who currently leads the marketing strategy for Merck’s U.S. oncology portfolio, gives her take on the industry’s omnichannel transformation and shares advice for delivering customer-centricity in the increasingly complex oncology space. 


Part of biopharma’s first wave of Chief Digital Officers, Francesca Wuttke has been tasked with developing and executing an end-to-end, companywide digital transformation at Almirall. In today’s episode, we check in with Francesca two years into her ambitious project for a behind-the-scenes progress report. Listen as she shares her tips for kicking off a major technology-driven initiative, how she’s getting critical cultural mindset shifts to take root, and why starting a “Digital Garden” was a non-negotiable part of her strategic plan. And don’t miss “Francesca in Context,” where we discuss the surprising influence on her career, the joy of TV escapism, and the eclectic guest list for her ultimate dinner party.

Francesca Domenech Wuttke, Ph.D. is the Chief Digital Officer of Almirall where she is developing and executing an end-to-end companywide digital transformation. She is responsible for finding use cases across R&D, commercial, manufacturing, finance, legal and HR to apply digital solutions and services to bring efficiencies in terms of time and cost and to open up new business channels for Almirall. Dr. Wuttke brings with her broad drug development and healthcare expertise in both the US and Europe, with over 25 years of clinical, research, commercial, strategic and transactional experience. She has worked with diverse organizations including start-ups, consulting, large and specialty pharma as well as academia. Most recently, she led European investments as Managing Director for the MSD Global Health Innovation Fund, LLC. Previously Dr. Wuttke led Almirall s Corporate Development Strategy team to transact on both med device and pharma M&A opportunities with a new and targeted focus for the company. Before that Dr. Wuttke worked at Novartis where she was responsible for two Cell and Gene therapy opportunities that were successfully brought into the organization as well as managing the strategy and commercialization for the existing portfolio of cell therapy assets. Dr. Wuttke holds a Ph.D. in Pharmacology from Weill Cornell Graduate School of Medical Sciences and a BA from Cornell University College of Arts and Sciences.

Francesca Domenech Wuttke

Chief Digital Officer, Almirall 

Learn how Almirall's first CDO, Francesca Wuttke, is bringing startup culture to the pharma industry and executing an end-to-end, companywide digital transformation. 


Sowing the Seeds for Digital Transformation with Almirall's Francesca Wuttke

Digital Transformation with Francesca Wuttke of Almirall

Chief Digital Officer Francesca Wuttke offers an inside look at the end-to-end digital transformation process she's leading at Almirall and offers pragmatic advice for others working to drive major cultural change across their own organizations. 


As Gramener’s co-founder and Chief Decision Scientist, Ganes Kesari knows a thing or two about extracting data insights to drive smarter decision-making. In this episode, Ganes puts on his executive consultant hat and outlines best practices for getting started with AI and other advanced data programs, measuring ROI and securing broad-based support for your initiatives. Listen as he gives us a quick primer on data storytelling, breaks down the “last-mile challenge,” and shares how he explains decision intelligence to his kids.

Ganes Kesari

Co-founder and Chief Decision Scientist, Gramener

Ganes Kesari outlines best practices for getting started with AI and other advanced data programs, measuring ROI and securing broad-based support for your initiatives. 


Decision Intelligence and Data Storytelling with Ganes Kesari

Gramener's Ganes Kesari outlines best practices for getting started with AI and other advanced data programs, measuring ROI and securing broad-based support for your initiatives.


As Grünenthal’s Global Head of Commercial Excellence, Florent Edouard is a champion for change. In today’s episode, we learn how he’s leading the charge for digital transformation and customer-centricity in a traditionally risk-averse industry. Listen as he shares how he’s applying the same analytical rigor typically found in R&amp;D to the commercial side of life sciences, his tips for creating a professional environment that sparks innovation, and the importance of transparency and trust in driving tech adoption. And don’t miss “Florent Edouard in Context,”&nbsp;where we discuss his favorite recent read, a dream dinner in Sao Paulo, and why you’ll never find Florent on TikTok.

Florent Edouard

SVP, Global Head of Commercial Excellence at Grünenthal

Learn how Grünenthal's Florent Edouard is leading the charge for digital transformation and customer-centricity in the life sciences industry. 


Recent Episodes

SEASON 1

Customers Speak: Laying the Foundation for Omnichannel AI at Scale

Shaping Your Data Science Strategy with Genentech's Youssef Idelcaid

Ask an HCP: A Candid Conversation with Dr. Wael Barsoum

Are We There Yet? Reaching "True" Omnichannel with Merck's Deborah Cava

Sowing the Seeds for Digital Transformation with Almirall's Francesca Wuttke

Decision Intelligence and Data Storytelling with Ganes Kesari

Putting Customer-Centricity into Practice with Grünenthal’s Florent Edouard

About The Show

Contextual Intelligence

Clay Hausmann

CRO of Aktana