Aktana

Is omnichannel, in the most literal sense, a feasible goal? 

<p>Today’s guest has had a front-row seat to the trends and market dynamics that have shaped commercial life sciences for the last 32 years. In this episode, we sit down with Deb Cava, the U.S. Oncology Portfolio Strategy Marketing Director at Merck, where she’s spent her entire career. Listen as she shares her perspective on the industry’s current omnichannel fervor, the increased pressure to be customer-centric in oncology, and her advice for getting honest about what customers really want from pharma. And don’t miss “Deb Cava in Context,” where we discuss finding fulfillment in the white space, a transformative read, and the nirvana of finding time with family. </p>

Deborah Cava

U.S. Oncology Portfolio Strategy Marketing Director, Merck

Commercial pharma veteran Deb Cava, who currently leads the marketing strategy for Merck’s U.S. oncology portfolio, gives her take on the industry’s omnichannel transformation and delivering customer-centricity in the increasingly complex oncology space.


Are We There Yet? Reaching "True" Omnichannel with Merck's Deborah Cava

Reaching True Omnichannel with Deborah Cava of Merck

Commercial pharma veteran Deb Cava, who currently leads the marketing strategy for Merck’s U.S. oncology portfolio, gives her take on the industry’s omnichannel transformation and shares advice for delivering customer-centricity in the increasingly complex oncology space. 


Aktana | Contextual Intelligence Podcast

Contextual Intelligence

Product 

Resources

<p>Contextual Intelligence can be defined as taking what you learn and making it work from one situation to another. That’s what we’ll aim to do in this series. Hosted by Clay Hausmann, the Chief Revenue Officer of Aktana, we’ll have lively discussions with very smart and interesting people, and hopefully, share some learnings that you can apply to your own business situation.</p>